Southern Recreation Center Wins Best New Tourism Product Award

The Palm Coast Southern Recreation Center has been recognized as the Best New Tourism Asset/Product at the 2025 Flagler County Annual Tourism Meeting, celebrating its contribution to local tourism and recreation.

Since opening in 2024, the state-of-the-art facility has become a hub for sports and community activities, attracting visitors from across the region. Currently, the Southern Recreation Center is hosting the 2025 Palm Coast Open, a USTA Florida-sanctioned tennis tournament that brings top-tier athletes and fans to the area.

The Tourism Development Office (TDO) plays a vital role in promoting tourism and fostering economic growth in Flagler County. Through marketing initiatives, visitor engagement, and strategic partnerships, the TDO works to highlight Palm Coast and Flagler Beaches as premier destinations for both leisure and sports tourism. The Southern Recreation Center exemplifies this mission, offering a world-class venue for athletic competitions and recreational activities that bring visitors from across the state, country, and beyond.

“We are honored to receive this award and proud to host major events like the Palm Coast Open,” said Director of Parks and Recreation James Hirst. “This facility enhances recreational opportunities for residents and visitors, strengthening our local economy through tourism-driven events.”

The Southern Recreation Center features world-class amenities designed for competitive and casual play, making it a key asset for Palm Coast’s growing sports scene. With its continued role in hosting major events, the center is set to remain a cornerstone of local tourism and community engagement.

For more information about the Southern Recreation Center,  visit www.palmcoast.gov/src

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